Speaking Engagements

This is a listing of some of my past and upcoming speaking events. I’m always interested in new speaking opportunities and would welcome any inquiries.

Rob Woods Speaking at BlueGlassX 2012

Rob Woods Speaking at BlueGlassX 2012

 

Upcoming Speaking Engagements

Pubcon Vegas 2013 – Upcoming Oct 2013

 

Past Speaking and Conference Presentations

SEMPO/Bing Search Summit – May 2013 – Give Your Site a Check-up: DIY SEO Audits

The Vancouver Search Engine Marketing Group – Mar 26, 2013  – How SEO Has Evolved – Thriving in a Post-Panda World

Third Tuesday Vancouver – Mar 27, 2013 –

Affiliate Summit Vancouver Meetup – Apr 4, 2013 – Link Building Then and Now – How Link Building Has Evolved Post-Penguin

BlueGlassX – Dec 2012 – How to Build a Large, Passionate Audience From Scratch with No Connections

SEM Meetup Vancouver – June 2011 – Tactical Social Media and Search Engine Optimization

IIMA Fusion Conference – May 2011 –SEO as Foundation to Social Sharing and Visibility

SMX (Search Marketing Expo) Toronto 2011 – Advisory Board

BCTIA Sales & Marketing Exec Roundtable – Nov 2010 – SEO & SEM

DMA Retail Marketing Conference 2010 – In-house SEO

ACCM (Annual Conference for Catalogs & MultiChannel Merchants) 2008 – Site Navigation & Merchandizing

Endeca Discover Conference 2008 – B2B Strategies

 

Details of Past Speaking Engagements:

SEMPO/Bing Search Summit – May 2013

DIY SEO Audits – Give Your Site a Check-Up

Technical SEO audits can be extremely in-depth analyses of your site and it’s health. It seems as though every week there is another technical consideration to take into account. There are fantastic SEO experts out there who specialize in doing technical audits but these can be expensive and there’s usually a waiting list for good auditors. This session will address some things you can do to audit your own site with a minimum of specialized tools or knowledge to find opportunities for quick on-site SEO wins.

Endeca Discover Conference 2008

B2B Strategies

This session covered implementation of the Endeca platform into a B2B environment and best practices for leveraging the solution for B2B marketers.

ACCM (Annual Conference for Catalogs & MultiChannel Merchants) 2008

Site Navigation and Merchandizing

This session covers all aspects of site search, navigation, and active merchandizing and best practices for implementing these features on an e-commerce website.

DMA Retail Marketing Conference 2010

How to Develop your Own SEO Program

Co-Presenter: Jessica Bowman

This session will show attendees how to build a business case and get buy-in for doing SEO in-house. You’ll walk away with tips to capture the low hanging fruit that translates into immediate wins. Gain insights into common mishaps of e-commerce websites and how to talk to IT to make sure your site is technically ready to make it to the top of search engines. Hear BuildDirect’s SEO journey and how they started in-house, outsourced it and then brought it back and are taking the program to the next level by leveraging social media.

  • Walk away with a checklist to capture low hanging fruit for immediate wins
  • Avoid common pitfalls of e-commerce websites
  • Develop your own in-house SEO program

SMX Toronto Logo

SMX (Search Marketing Expo) Toronto 2011

Advisory Board

I’m not actually a speaker on this one though I’d have loved to be. Unfortunately due to other commitments I’m not able to get to the show. On this one I served on the advisory board as the only in-house SEO and contributed feedback and advice on the schedule and list of sessions.

BCTIA Sales & Marketing Exec Roundtable – Nov 2011

SEO & SEM

Co-Speakers: Shannon Yelland and Angie Hirata

This session will cover all aspects of online marketing including SEO, SEM, Conversions, and Analytics. The purpose of the presentations are to facilitate discussion between the panel and attendees.

IIMA Fusion Conference 2011 – May 2011

The Intersection of SEO and Social

This session is intended to introduce attendees to the history of how search and social has interacted, to how social currently affects search, and on how to prepare your site and marketing for success in both SEO and Social.