An accomplished Online Marketer, with a proven ability to develop marketing strategies that deliver measurable results. Demonstrated success creating effective marketing programs and building brands in online media for B2C and B2B audiences. Strong management and leadership skills, with the ability to build and motivate teams. Adept at presenting and creating both internal and external networks. Created and implemented successful SEO, social media, and PR plans.
|Search Engine Optimization||PPC & Display Advertising||Conversion Optimization|
|Link Building||Merchandising Strategy||P & L Management|
|Content Creation & Promotion||Website Development||Team Leadership|
|Social Media||Organizational Development||Project Management|
Rob Woods Consulting – Langley, BC
Owner Sept 2010 – Present
Independent SEO and Social Marketing Consultant
Part time business providing SEO technical audits, content strategy, social media strategy, link auditing and e-commerce best practice recommendations.
Reinvent – Vancouver, BC
Senior Marketing Manager Jan 2011 – Feb 2013
Domaining, Affiliate Marketing, Social Network, and E-Commerce Incubator
Reinvent is one of the largest owners of domain names in the world. They leverage the existing network of domains and test these ideas by moving our enormous volume of internet traffic towards site prototypes.
BuildDirect.com – Vancouver, BC
Director – SEO, Content, & Social June 2009 – Jan 2011
BuildDirect is an online retailer/wholesaler of building supplies with revenues of $50M+
I was responsible for leading the strategy and execution of BuildDirect’s SEO, social, and content plans. I developed content strategy to relaunch and expand BuildDirect’s content offering and consulted with the executive team on overall marketing plan, site design, and merchandizing.
Director – Paid Marketing June 2008 – June 2009
Responsible for all paid marketing initiatives including PPC, affiliate, display, content, shopping engine, and email marketing. Consulted on usability and web design for marketing team.
Director – Merchandising September 2006 – June 2008
Responsible for all aspects of product merchandizing and presentation, site search, navigation, and dynamic merchandizing on the website and managed a team of three merchandisers. Responsible for user experience on product related portion of BuilldDirect.com
Manager – Marketing & Merchandising January 2002 – September 2006
Responsible for all aspects of marketing and product merchandizing. Consulted on product selection and created systems for efficient product selection, merchandizing, and promotion. Sole responsibility for SEO and all paid marketing activities (PPC, affiliate, CSE, display ads, print, direct mail)
Manager – Merchandising May 2000 – January 2002
Chapters Bookstores- Vancouver, BC
Operations Manager June 1998 – May 2000
Responsible for supervising all store operations, receiving, cash, human resources, P&L, maintenance and several merchandizing departments for the fifth largest bookstore in Canada.
Home Depot – Surrey, BC
Department Manager April 1994 – June 1998
Responsible for managing several different departments including merchandise departments and call centers.
Simon Fraser University – Bachelor of Business Administration
UBC Sauder School of Business – Management Communications
OTHER ACCOMPLISHMENTS & TRAINING
Speaking and Conference Presentations
SEM Meetup Vancouver – June 2011 – Tactical Social Media and Search Engine Optimization
IIMA Fusion Conference – May 2011 –SEO as Foundation to Social Sharing and Visibility
SMX (Search Marketing Expo) Toronto 2011 – Advisory Board
BCTIA Sales & Marketing Exec Roundtable – Nov 2010 – SEO & SEM
DMA Retail Marketing Conference 2010 – In-house SEO
ACCM (Annual Conference for Catalogs & MultiChannel Merchants) 2008 – Site Navigation & Merchandizing
Endeca Discover Conference 2008 – B2B Strategies
SearchFest – 2013
SMX (Search Marketing Expo) Advanced – 2007, 2008, 2010, 2011, 2012
Pubcon – 2009, 2010, 2011
Internet Retailer Conference – 2008
Endeca Discover Conference – 2007
Search Engine Strategies – 2004, 2005, 2006
Outdoors, hiking, camping, fly fishing, fly tying, BBQ, cooking, smoking (food), classic and antique cars, renovating, gardening
References Available Upon Request