I’ve spent 13 years as an in-house marketer specializing in SEO, content strategy, and social media but after my latest employer, Reinvent, decided to change directions and re-organize the company I found myself, for the first time since college, without a regular full time paycheck. My first reaction was of course panic. What now? How am I going to pay my bills? Can I find the right in-house position that doesn’t mean moving and taking my kids away from their friends and family in Vancouver?
Well, I’m fortunate enough to work in a marketing discipline that is characterized by probably the best and most generous people I’ve met anywhere. After a couple of days of being a little shocked I started to reach out to a few people I know in the industry. I’ve met these people at conferences, at networking events, through social media, and some I’ve even worked with before. At first I just wanted to pick up some smaller contracts to help pay the bills until I could find another full time gig. But then a funny thing happened, as I chatted with these people some more I started learning what a demand there is out there for people who understand what it takes to be noticed online, I found myself thinking more and more that maybe exploring going out on my own might be appealing.
My work life for the past 15 years has been characterized by two or three hours per day of commuting, of not seeing my kids as much as I’d like, and as much as I’ve enjoyed the places I’ve worked, focusing on only a single site day in and day out, sometimes for years. Don’t get me wrong, I’ve loved working in-house and might even do it again, if just the right situation came along, but the more I thought about it the more I liked the idea of consulting for a variety of sites and working at home?
Now, could I actually pull this off? Time will tell but early signs point to yes! In just the short time I’ve been reaching out to a few amazing people I’ve had referrals, leads, and advice that have actually gone a long way to getting me started. This post is far to brief to thank you all but those thanks are forthcoming.
In the meantime, I’ll be:
- Resurrecting this poor neglected site and updating it with the services I’ll be offering
- Blogging on this site regularly, mostly on Online Marketing stuff of interest to small and medium businesses
- Looking for opportunities to guest blog and speak at conferences
- Doing the other thousand things it takes to set up a small business
- Taking some more time to spend with my family and enjoy the upcoming spring and summer in what I think is one of the most beautiful places on earth
Stay tuned for more! I’m excited about taking on this new venture. It’s going to be a ton of work but I think it’s going to be awesome both professionally and for my family.