Category Archives for "Blog"

Google merchant center
Dec 10

Google Universal Product Results Becoming More “Comparison” Oriented?

By Rob Woods | SEO

google merchant center

I watch Google Merchant Center and the results it feeds to the universal results in the main SERPs pretty closely. I noticed something a little different today. For several months Google has been showing a marked preference for product results from the big brands. In my industry this means a lot or products from Amazon and Home Depot were dominating the products showing up in universal results.

They seem to be at least trialing becoming more of a “comparison” engine by weighting the results much more towards products which can be found at multiple vendors.

In a search for “hardwood flooring” where before the listings were dominated by big brands, 4 of the 5 results now show no brand listed in the results.

Google Product Universal Results

When clicking on a non-branded result the link now leads to the page comparing the same product across differnent vendors on Google Merchant Center.

Google Product Search Results

Does this signal a slight shift away from the favoritism Google has been showing big brands in the last year or so or is it just a test of Google Merchant Center becoming more “comparison” oriented? We’ll just have to watch and find out. It’s also worth noting that this funnels much more traffic back to Google Merchant Center itself rather than directly to the Merchant.

I suspect this is a precursor of Google ramping up their ability to monetize the Merchant Center.

1931 Oldsmobile Hood Ornament
Nov 29

1931 Oldsmobile Hot Rod

By Rob Woods | Personal

1931 Oldsmobile Coupe
1931 Oldsmobile Coupe

1931 Oldsmobile Coupe

This is my Dad’s 1931 Oldsmobile Hot Rod. The full story is yet to come. He bought this car when I was only about 3 months old and it sat in a garage in rural Saskatchewan for 30 years before he brought it back to Vancouver about 12 years ago. The 1931 Oldsmobile was built primarily by Gus Woods and Jeff Woods with several amazing craftsmen adding their talents along the way. The frame was modernized by Doug McLanders who has built numerous hot rods including a Good Guys Hot Rod of the Year winner and much of the metal work repairs on the body was done by a Buddhist monk.

The car is sports all original sheet metal. The running gear has been updated with the popular Chev 350/350 combination and a Ford 8″ rear end. Apart from lowering the stance of the car the body has been undisturbed. The interior is a 50’s style two tone tuck and roll design.

More data will come. I’m going to post this here as Dad doesn’t have a blog and now he’ll have a place to send people to see pics of his car.

The next one to be finished is going to be a 1935 Ford Pickup Truck Hot Rod running a 1988 Camaro V8 with a 1992 Corvette control module.

1935 Ford Pickup Hot Rod and 1931 Oldsmobile Hot Rod

Peek at the 1935 Ford Pickup Hot Rod

Rob Woods and Daughter Sarah Fishing
Nov 29

Welcome

By Rob Woods | Personal

 

Hi all,

Welcome to my blog. It’s still under development so please bear with me while I get everything set up over the next few days. I’ll be posting here on various topics from online marketing (SEO, SEM, Social) to personal stuff about what’s going on with me and the family. I’ll likely also be posting on occasion about things that I’m passionate about like food, wine, scotch, BBQ, fishing, camping, hot rods, fly fishing, and a few other things.

Stay tuned as the blog should change quickly over the next few days.

Rob

Rob Woods and Daughter Sarah Fishing

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